I think it's safe to say that Queendom has done a lot for the groups that were involved. Sure, MAMAMOO ended up winning due to their popularity, but you'd be hard-pressed to deny that all of the other groups and artists involved got considerable boosts from being on the show. As of writing this, Oh My Girl's comeback is dominating the charts in Korea. AOA's Full Moon was a surprisingly stable comeback from a group that most people thought wouldn't survive the member changes. Lovelyz and Bommie haven't been as active since the show ended, but even MAMAMOO have become a real tour de force in the industry over the past number of months - something I feel was only accelerated by Queendom.

That leaves (G)I-DLE in an interesting position. It's safe to say that "Señorita" wasn't the comeback that a lot of people wanted - or were expecting - and while Soyeon's been somewhat active thanks to League of Legends, we haven't really seen or heard much new music from all 6 girls since "I made" was released in February of last year. But, with how well they seemed to do on Queendom with performances like the nightmare version of "Put It Straight (싫다고 말해)" and the showstopper that was "LION" (seriously, that song was phenomenal), anticipation for their comeback was high.

When the first teasers got released, that anticipation skyrocketed even higher.

Dark concepts are not something girl groups often attempt. Sure, you've got the obvious standouts like Dreamcatcher, but even then, there aren't that many exceptions to the rule.
It's largely something only boy groups foray into. But, if you ask me, if there's any other girl group who can pull off a concept like this one, it's (G)I-DLE. So, the only thing left to do is to see if they stuck the landing! Let's take a look at "I trust" and see if their momentum from Queendom fell flat, or if this was the conceptual switchup that we all wanted.